Founder & CEO
Susan Carter is the Founder of Growth Spare Pro, a publishing growth agency dedicated to helping authors build successful book brands. With expertise in book marketing, author branding, and digital promotion strategies, David helps writers increase visibility, connect with readers, and grow their publishing presence. She specializes in Amazon marketing, Goodreads promotion, book launch campaigns, reader engagement, and creative strategies that turn books into recognizable brands.
Director of Publishing Growth & Strategy
Oversees strategic direction, creative development, and growth initiatives across book-related projects. Responsible for building effective promotion strategies, improving author visibility, managing campaigns, and guiding projects that support authors throughout their publishing journey.
Project Manager
Manager is a Project Manager at Growth sparepro, leading cross-functional teams to deliver high-impact initiatives on time and within scope. With a structured, outcomes-driven approach, Manager translates business objectives into clear project plans, aligned stakeholders, and measurable milestones. Known for proactive risk management and transparent communication, Manager helps ensure consistent delivery quality across the Team page portfolio.
Digital Marketing Manager
As the Digital Marketing Manager at Growth sparepro, the Marketing Manager leads performance-driven initiatives that strengthen brand presence and accelerate customer acquisition. With a strategic, data-informed approach, they oversee multi-channel campaigns across paid media, SEO, email, and social-aligning messaging, targeting, and creative to measurable business goals. Known for optimizing budgets and improving conversion rates, they focus on sustainable growth through continuous testing, analytics, and audience insights.
Marketing Strategist - Goodreads Promotion, Amazon Optimization & Ad Campaigns
Susan Baker is a Marketing Strategist at Growth sparepro, specializing in Goodreads promotion, Amazon optimization, and performance-driven ad campaigns for authors and publishers. She helps brands improve discoverability, strengthen book positioning, and convert audience interest into measurable sales. Susan’s work blends market research, compelling messaging, and data-led testing to deliver sustainable growth across key reader platforms.
Distribution & Author Platform Partners
Susan Carter leads Distribution & Author Platform Partnerships at Growth sparepro, building and managing strategic relationships that expand reach and improve performance across key channels. She collaborates closely with platform partners and internal teams to streamline distribution workflows, optimize visibility, and support scalable growth. Susan is known for her partner-first approach, clear communication, and ability to turn complex requirements into practical, measurable outcomes.
Review & Outreach Coordinator
Daniel Carter is the Review & Outreach Coordinator at Growth sparepro, where he manages the company’s review strategy and partner outreach to strengthen brand credibility and visibility. He coordinates communication across customer feedback channels, supports reputation management initiatives, and helps build lasting relationships with clients and collaborators. Daniel is focused on delivering clear, consistent engagement that supports Growth sparepro’s long-term growth goals.
Goodreads Marketing Strategist and amazon optimization
Daniel Harper is the Goodreads Marketing Strategist and Amazon Optimization specialist at Growth sparepro. He helps authors and publishers strengthen discoverability through data-driven positioning, audience targeting, and campaign execution across Goodreads and Amazon. Daniel focuses on aligning metadata, categories, keywords, and on-page conversion elements with high-intent reader behavior to improve rankings and sales performance. His approach combines market research, competitive analysis, and continuous testing to build sustainable visibility and measurable results.
Partner
Abigail is a Partner at Growth sparepro, where she helps lead strategic growth initiatives and long-term client partnerships. She works closely with cross-functional teams to translate business goals into clear, measurable plans and scalable execution. Known for her thoughtful leadership and collaborative approach, Abigail focuses on delivering sustainable outcomes that strengthen both performance and trust.
Book Marketing promotion
SARAH J.MAAS leads Book Marketing Promotion at Growth sparepro, helping authors and publishers amplify visibility and drive meaningful engagement. She specializes in crafting promotional strategies that align with each book’s goals, audience, and genre positioning. Elizabeth focuses on clear messaging, consistent brand presence, and results-oriented execution across key marketing channels.
Editorial Director
I am an experienced publishing professional and Editorial Director at Boldwood Books, with expertise in editorial development, commercial fiction, publishing strategy and project management. I work closely with authors and creative teams to develop compelling books, strengthen their publishing potential and bring them successfully to market. I am passionate about discovering strong stories, supporting authors and creating thoughtful editorial and publishing strategies that connect books with the right readers.